Professor Nathalia Tjandra is Professor in Marketing and Associate Dean International at Edinburgh Napier University Business School. She leads the development and delivery of the Business School’s Internationalisation Strategy across on-campus, transnational education, and global online provision. An active researcher committed to impactful scholarship, her work spans branding, international and B2B marketing, sustainability, and marketing ethics. Nathalia regularly publishes in peer-reviewed journals and presents at international conferences. She leads international projects and consultancies across the UK, Europe, and Asia, and delivers seminars on marketing, women’s empowerment, and higher education internationalisation. She is project lead for Widya Indonesia, and the  InSPIRE Network, empowering Indonesian women in STEM and strengthening Indonesia–Scotland higher education partnerships, funded by the British Council.